prettyFIT already has demand, ~4.7★ reviews and 30 years of comfort credibility across five countries. This is the plan to turn that into more revenue — five areas of work (paid ads, repeat customers, creative, search, and turning visitors into buyers), the exact moves under each, and what each one improves.
521 checkpoints were audited across five channels — this page turns those findings into a concrete plan: what to fix, what to build, and in what order.
Growth in a flat Singapore market doesn't come from spending more — it comes from three multiplying moves:
You don't have a demand problem — people want the product. You're losing sales to a leaky website, half-blind ad tracking and no follow-up. All three are fixable.
Today's 47/100 is the floor — the other 53 points are the revenue upside this roadmap unlocks.
Your ads on Google, Meta & TikTok are already working — but they're running half-blind and crowded onto two platforms. Here's how we make every ad dollar go further.
The cheapest revenue you're not collecting. A 30-year, 34-store, 1,238-reviewer base is built for loyalty — but almost nothing is capturing it today.
These days the ad platforms decide who sees your ads — so the number and variety of your ads is what drives results. prettyFIT makes great customer content; right now it sits on the website instead of being used as ads.
Free visitors from Google and AI assistants — traffic that builds over time and lowers your ad costs. The basics are okay, but the pages that should pull shoppers in are empty, and your best asset (4.7★ reviews) is invisible to Google and AI.
Turning more of your existing visitors into buyers multiplies every other channel — same traffic, more sales. And it costs nothing in ad spend, so it's the best value of all.
Three engines that multiply — improve each and the same traffic produces more orders, at a higher basket, that come back more often.
Plug the leaks, then convert, then scale — workstreams run in parallel, each stage funding the next.
The scope we'd bring to execute this roadmap for prettyFIT — strategy, build and ongoing optimisation across the channels that move revenue.